New Company Shines Spotlight on Forgotten Endangered Species


May 19 is Endangered Species Day, and Love A Slug, a new brand with the mission of raising money for the hard-working, critically important species not usually in the spotlight, launches loveaslug.com. 10% of net profits of Love A Slug products go to wildlife organizations, such as Endangered Species International and the Center for Biological Diversity, that focus on biodiversity and the “little guys” of our ecosystem. Because they all matter.

Why a slug? Humans have created an interesting phenomena in the conservation world. We like cute. We like furry. We like animals with kind eyes. So that’s who we tend to protect. That’s where our conservation dollars go. Let’s call it “survival of the cutest.” If you are an…



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